Q4 2020 Performance of Top Wellness Apps in Australia

As the year 2020 came to a close, wellness apps continued to play an essential role in the lives of many Australians seeking relaxation and better sleep. Sensor Tower provides a snapshot of the performance of the top wellness apps in Australia during the fourth quarter of 2020.

Calm showed a consistent weekly revenue, peaking at around $110K in mid-October and ending the quarter with approximately $61K. Downloads for Calm saw an uptick in the final week of December, reaching over 15K, while weekly active users fluctuated, finishing the year at around 110K.

Headspace: Sleep & Meditation experienced a steady revenue trend, with its highest point at nearly $70K in late October. The app's downloads peaked at nearly 14K in mid-October, and active users showed a slight increase, ending the quarter with around 88K.

Sleep Cycle - Sleep Tracker saw its revenue fluctuate, reaching a peak of around $15K in mid-December. The app's downloads remained steady, with a slight dip to around 3.9K at the end of December, and active users saw a decrease, concluding the quarter at approximately 61K.

Breethe: Sleep & Meditation displayed variability in revenue, peaking at around $14K in mid-October. Downloads for Breethe surged to over 3K in mid-December, while active users saw a decline, finishing at close to 8K.

Bloom: Meditation & Sleep experienced its highest revenue in mid-November at approximately $16K, with a general downward trend ending the quarter at around $7K. Downloads saw a significant drop, concluding at 441 in the last week of December, and the data on weekly active users for Bloom is not available.

For more detailed insights and trends on these apps and others in the wellness category, Sensor Tower's platform offers comprehensive data and analysis.